Im Lovin It Theme Song

Oral ...

What is actually the 'B' in Oral-B?

espassung B?
elustigung B?
MMUNITIES B?
ekleidung B?
eleidigung B?
estrafung B?
B budget?


I would like to know what the marketing strategists have been thinking what we would think they would need to .... ?


strange .... very strange!